Brands Can Now Speak With Customers, Not At Them. Literally.
Your Audience Can Now Speak With an Ad


Your Website Can Now Answer Back
We Make Brand Communication
Two-Way
For decades, brand communication has been one-way, broadcasted AT people.
Intentful creates Brand Agents that represent your brand, allowing your audience to ask questions and get real-time, on-brand answers directly within ad space, on product pages, inside apps, through QR codes on packaging, and across other touchpoints.
Brand-customer connection reimagined
We Make Brand Communication Two-Way
How It Works
01
It starts with your brand: the facts, the style, the intent.
02
We turn that into a Brand Agent: an AI-powered layer ready to represent your brand in real time.
03
Then we integrate that brand-aware intelligence across touchpoints, so it can connect with customers – one-on-one, and yet – at scale.
One Brand Agent Across Touchpoints
Ads, websites, apps, packaging, physical spaces, your Brand Agent connects with customers wherever they are.
Advertising
Display and video ads
Shoppable TV ads
Interactive OOH
Branding
Brand.com and apps
“Talk to a product”
AI crawler discovery
Commerce
Retailer PDPs
Physical retail
Shoppable ads
(online, in-app)
Activation
Loyalty programs
In-game ads
“Speak with an exhibit”
(e.g., museums)
Forget What You Knew About Personalization
You don’t need a thousand creative variations for a thousand people.
You need one AI that knows your brand and products, and has the right response for every customer, in every moment.
Where Conversation Becomes Insight
These real conversations, captured anonymously, surface patterns, intent, and opportunities no focus group ever could.
When people ask questions in the moment – while exploring or deciding – you get something different.
Unscripted. Honest. Specific.
It’s a new kind of insight: qualitative, scalable, and directly tied to your brand.


The Shift to Two-Way Marketing Communications.
Two-Way Marketing enables real-time brand responses through AI-powered Brand Agents across ads, websites, and digital touchpoints.

Introducing Generative Response Ads.
Generative Response Ads (GRAs) are conversational ads that enable real-time, brand-safe interactions inside the ad space.

Real People. Real Moments. Real Impact.
Two-way marketing communications powered by Brand Agents enable real-time, one-on-one engagement at scale engaging real people in real moments.

Case Study: DMOs.
Since 2021, we have been transforming AI from concept to reality with products and solutions that deliver immediate, measurable impact.
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Case Study: Globe + AdSpark + GMS.
Since 2021, we have been transforming AI from concept to reality with products and solutions that deliver immediate, measurable impact.

Case Study: Broadway Inbound.
Since 2021, we have been transforming AI from concept to reality with products and solutions that deliver immediate, measurable impact.
Get your brand rady
Historically, advertising and communications has been one way, speaking AT customer. Now, technology makes it possible for brands to speak WITH them.
Your customers are already speaking with AI every day. Get your brand rady!
Why?
Imagine customers having conversations with your brand and the brand responds.
Ads that speak, bots that chat without scripts, and content relevant for every moment.
Redefine connection
Amplify human values
Keep people — real people — at the center of every interaction
From One-Way Broadcast AT customer to Two-Way Brand-Customer Conversations WITH them.
Bring marketing fundamentals to life thanks to the true potential of AI: It’s time to move on from generalized audiences and assumptions that reduce real people to data points.

Intentful: Focus Forward
Marketing communications has always been one-way: brands talk, customers listen.
At Intentful, we provide brands with the ability to speak in their voice and connect with every customer one-on-one and at scale, from targeting audiences to connecting with individuals, beyond assumptions.
Our Products
At the core of our solutions is the BrandAI Engine—a company-specific knowledge base that powers interactions between a Brand and customers. Our products, including Generative Response Ads, AI Assistants, and data-driven content tools, deliver accurate, context-aware, two-way engagement.
Hear What Matters
Real-time feedback reveals what customers truly care about.
Uncover Intent and Emotion
Understand motivations and needs driving behavior.
Spot Hidden Gaps
Dynamic engagement surfaces unspoken pain points.
Stay Ahead
Identify emerging trends as they happen.
Act on Insights
Turn every interaction into actionable strategies.
Case Studies
Bringing Innovation to Life

Delivering Practical Innovation
Since 2021, we have been transforming AI from concept to reality with products and solutions that deliver immediate, measurable impact. We bridge the gap between technology and practical use, enabling businesses to innovate effectively without complexity.
Listen to our customer testimonials
