GRAs are a new ad format designed for two-way communication, powered by Brand-Aware AI. These ads don’t talk at people. They listen, understand, and respond in real time, using your brand voice and facts.
01. Powered by Brand AI Agent
Each GRA is powered by your own brand AI agent that knows specifically your product, voice, and values.
02. Not scripted
Responses aren’t pulled from a library. They’re generated in real time based on and customer intent, your brand’s language, tone, and knowledge
03. Contextual and live
GRAs adapt to what people want to know, in the moment they engage.
04. Channel-flexible
Web. Out-of-home. Audio. TV with QR trigger. If people see it, it can speak.
05. Built for simplicity
You don’t need to rethink your campaign strategy – just the way your ads behave.
Speak With Customers, Not At Them.
Generative Response Ads are new. We’re not pretending to be ten years into a movement. No fake traction. But the shift has started. The first campaigns are already live. Next campaigns are underway, designed to engage every customer one-on-one without the need for a thousand creative variations.
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