The Art of Creating Evergreen Content: Tips and Techniques

In the constantly changing world of content marketing, one thing has consistently proven its worth. It’s evergreen content, which remains relevant and valuable over time, much like a tree that retains its leaves all year round.

This article explores the art of creating evergreens and shares tips and techniques. After you read it to the end, you’ll have been well-equipped to create engaging, timeless texts, videos, and podcasts that will keep your audience coming back for more.

Understanding Evergreen Content

First, understand what sets evergreen content apart. It is:

• Timeless, not tied to a specific date. It provides value to readers regardless of when they read it.
• Relevant, addressing topics or issues that are burning and going to remain this way for a long time.
• Comprehensive, providing a complete and detailed overview of a topic, answering all the questions your audience may have.

Such content has several benefits for your business, including:

• Improved SEO, helping boost your website's search engine rankings over time, continuing to attract traffic and backlinks.
• Increased brand awareness as it’s shared and referenced by others, establishing your brand as a thought leader in your industry.
• Cost-effectiveness — evergreens can be time-consuming to write, but they can save you time and resources in the long run. You won't need to constantly create new texts, videos, etc. to maintain engagement.

Evergreen content comes in several formats:

• How-tos, guides and tutorials provide step-by-step instructions for completing a task or solving a problem (along with listicles, they generate 38% more traffic than other article categories).
• Listicles contain a list of tips, ideas, instructions, statistics, trends, etc., related to a specific topic.
• Case studies provide an in-depth look at how a company or individual solved a problem or achieved a goal.
• Glossaries provide a comprehensive list of terms and definitions related to this or that issue.

Tips for Generating Evergreen Content Ideas

One of the biggest challenges is coming up with or finding text, video, and podcast ideas that will remain relevant and valuable to your audience over time. Here are some tips for generating good ones:

• Analyze your target audience. Who are they? What are their pain points? What questions do they have? By understanding your demographics, you can create content that speaks directly to their needs and interests.
• Research and identify the keywords and phrases your audience is searching for. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find high-volume, low-competition keywords for your niche.
• Stay up-to-date on industry trends and identify potentially long-lasting topics related to them.
• Do a content gap analysis of the topics your competitors rank on but you don’t.

Techniques for Creating Evergreen Content

Now that you have an idea about how to come up with good evergreen topics, let’s focus on the techniques that will help you do just that. 

• Evergreens should be comprehensive, detailed, and well-researched. Cover all aspects of the topic you're discussing and provide examples and case studies where possible. Use data, statistics, and expert quotes to support your points, and link to other high-quality resources to provide additional value to your readers.
• Make your texts easy to read and accessible to a wide audience. Use short paragraphs, subheadings, and bullet points to break up long blocks of text, and use a conversational, friendly tone. Optimize the texts for mobile devices as well, as increasingly more people are going to access them on their smartphones and tablets as time passes.
• Integrate visuals and multimedia elements like images, videos, infographics, and charts — that can help make any content more engaging and memorable. Use them to illustrate your points, break up text, and provide additional information. 
• Focus on providing practical, actionable advice that will help your audience solve a problem or achieve a goal. Break it into easy-to-follow steps, ensuring that your readers can effortlessly implement them, which will result in long-lasting benefits and a positive impact on their lives. 

Updating and Repurposing Evergreen Content

Creating high-quality evergreens according to the tips above is just the first step. To ensure that they remain valuable and relevant, regularly review, update, and repurpose them. Here are some tips for that.

• Set a schedule for reviewing and updating, whether it's once a year, twice a year, or quarterly. Look for outdated statistics and irrelevant phrasing (for instance, “the market will have risen by X% by 2023” won’t do if it’s already 2023). Replace broken links and incorporate new developments in your industry.
• Repurpose evergreens into different formats — that can help you keep them fresh and reach new audiences. For example, turn a blog post into a video, an e-book, or a podcast episode, or illustrate a guide in a cleverly done vlog. This will allow you to reach people who prefer various formats, and can help you attract more traffic to your website.
• Leverage various channels — share texts, videos, and podcasts on social media, include them in your email newsletters, and link to them from other relevant web pages. 

Measuring Success

One must repurpose and update content based on data. And to get that data, one must measure the efficiency of your evergreens. Here is what you need to monitor:

KPIs

Some common KPIs include:

• Traffic: people who visit a webpage over time.
• Engagement: The quantity of people who engage with your texts, videos, and podcasts by commenting, sharing, or linking to them.
• Conversions: The number of people who take a desired action, such as signing up for a newsletter or making a purchase.

Read in depth about KPIs here.

Keyword performance and organic search visibility

Monitor the keywords you targeted in your texts and their respective rankings on SERPs. This information will help you understand how well your they perform in terms of SEO and discover new opportunities to enhance search visibility.

Performance across different formats

To further refine your evergreen strategy, compare the performance of different formats. Analyze the success of blog posts, infographics, videos, podcasts, and other formats to identify which of them drive the most engagement and conversions. By understanding the preferences of your audience, you can focus on producing content in the formats that are most effective for your goals.

Return on Investment

Evaluate the return on investment (ROI) of your evergreens by comparing costs (including production, promotion, and maintenance) to the revenue generated over time. This will help you determine the financial viability and prioritize efforts that yield the highest ROI.

As you’re puzzling about how to optimize and streamline your work with evergreens, use Intentful's AI content creation and repurposing services. Our cutting-edge artificial intelligence enables us to produce any kind of text at scale, significantly faster and more cost-effectively than usual.

Whether you require turnkey articles or post or a dedicated AI instance to create them yourself, Intentful has you covered. We also offer ChatGPT plugins — advanced conversational chatbots designed to enhance your customer interactions and provide seamless support.

We hope this blog post has been helpful. If you have any questions, don’t hesitate to contact us.