It’s not broken. It’s just… over. The one-way ad, the kind that delivers a message and expects nothi...
Most ads don’t talk. They announce. They broadcast a message, maybe a slogan, sometimes a story, and...
Yes, really. Ads that talk back. For as long as advertising has existed, there has been one rule: th...
Somewhere along the way, we lost track of the person behind the purchase.
Advertising has come a long way: from the golden age of TV and print to the rise of banner ads and s...
This article is a transcript and a recording of the "AI and Discovery: Navigating the New Search Lan...
How do you identify traffic from ChatGPT and other AI-driven platforms like Perplexity in Google Ana...
This article is a transcript and a recording of the "Understanding AI-Powered Generative Search" web...
In June 2024, Intentful, a GMS company had the privilege of being a GenAI Partner of ProcureCon Mark...