Become comfortable with AI
in your day-to-day work.
An online, cohort-based 3-month program to become comfortable with the use of AI tools in your day-to-day work and life. By popular demand from travel and tourism professionals.
Six sessions to build real confidence with AI tools.
Not a lecture series. Not a pre-recorded course. A live, hands-on program where you'll learn by doing — with peers from across the travel and tourism industry.
AI Basics
Core terminology, the tools that matter, and a hands-on walkthrough — so you leave the first session already using AI with confidence.
How AI Reads Your Travel Brand
How AI systems interpret and present your destination or brand to travelers — and what you can do about it today.
Prompting, Agents & Daily AI Workflows
How to talk to AI tools effectively, set up agents that save you time, and build AI into the workflows you already use every day.
AI for Travel Marketing, Content & Discoverability
Practical applications of AI across content creation, marketing campaigns, and making your brand discoverable in AI-powered travel planning.
Advanced AI Features & What's Coming Next
What's on the horizon — new capabilities, new tools, and how to stay current as AI evolves without feeling overwhelmed.
Live Q&A & Cohort Capstone
Bring everything together. Open Q&A, peer discussion, and a practical plan for continuing to grow your AI fluency after the program ends.
For travel and tourism professionals who want to get comfortable with AI.
DMO and tourism board teams
You know AI is changing how travelers plan — but you haven't had time to explore the tools yourself. This program gives you the structured space to learn by doing, at a pace that works alongside your day job.
Hotel, attraction, and hospitality marketers
You're using AI casually but want to go deeper — better prompting, better workflows, better understanding of what's possible. This program takes you from curious to confident.
Travel marketing leaders
Your team is asking about AI, your board is asking about AI, and you need a practical understanding — not just talking points. This program gives you the hands-on foundation to lead the conversation.
Register interest for the next cohort.
Three months. Six live sessions. A travel industry peer group — and the confidence to use AI tools in your work every day. Leave your details and we'll share full details and pricing directly with you.
AI 101: Travel & Tourism is a live, online, cohort-based program by Intentful designed to help travel and tourism professionals become comfortable with AI tools in their day-to-day work. The program runs over 3 months with six live sessions held twice per month in small groups, covering AI fundamentals, prompting and agents, daily AI workflows, travel marketing applications, AI discoverability, and emerging capabilities.
The program is built for DMO and tourism board teams, hotel and attraction marketers, and travel marketing leaders at any experience level. It runs on a cohort basis — dates, group size, and pricing are shared directly with registrants. For more information or to register your interest, please contact us.