Plug your brand knowledge into the AI tools
your teams and partners already use.
Brand MCP gives approved teams, agencies, advisors, and partners a governed way to access your brand's current, approved knowledge inside AI assistants and agentic workflows — so the work they create is grounded in the brand you want represented.
Everyone is starting to use AI at work. But they are not all using the same brand truth.
Internal teams use AI to draft content, prepare briefs, summarize products, answer questions, build campaigns, support sales, and accelerate research. Agencies use it to develop creative, PR, media plans, social content, messaging, and strategy. Advisors, partners, franchisees, and distributed teams use it to explain the brand to customers and clients.
Different tools
Each person may be asking a different AI tool — and each AI tool may rely on different context.
Different context
Old decks, copied notes, website snippets, public search results, model memory — or whatever someone pasted into the chat that day.
Different answers
The work may sound plausible, but it can be off-brand, outdated, incomplete, inconsistent, or simply wrong.
That creates a brand control problem — and the more teams and partners use AI, the harder it becomes to keep the brand's representation aligned across all of them.
A secure brand knowledge plug-in for AI tools.
MCP is a standard that lets AI applications connect to external tools and data sources. A brand makes its approved knowledge available through a controlled MCP connection; approved users connect it inside a compatible AI environment. Once connected, the AI assistant can call the brand's knowledge when the user asks for help with brand-related work.
Approved brand knowledge
Curated, current, and approved by your brand.
Brand MCP connection
A secure connection that controls what AI can access.
The AI tools your teams use
Your knowledge appears inside the tools they already work in.
The brand stays in control of the source. The user stays in the AI tool they already use. The AI gets access to current, approved brand knowledge when it is needed.
What it does — and what it is not.
A governed brand knowledge connection
- Makes approved brand knowledge available inside compatible AI tools.
- Keeps teams, agencies, and partners aligned on the same current brand truth.
- Updated at the same time for anyone using the Brand MCP.
Not another company data connector
- Not an SEO product.
- Not a public AI citation or ranking mechanism.
- Not a connector to every internal file, folder, ticket, or database the company owns.
The same approved brand truth, in everyone's AI tools.
PR agencies
Check messaging before drafting a release — grounded in current, approved language.
Creative agencies
Ground campaign concepts in current positioning, audience, tone, offers, and proof points.
Advisors & partners
Explain services, policies, or product details accurately — without relying on outdated decks.
Internal teams
Prepare sales materials, brief new employees, or answer brand questions from the same source.
Brands with agencies, advisors, franchisees, partners, or field teams.
AI assistants, agents, and environments that support MCP connectors.
More consistent AI-assisted output, grounded in approved brand knowledge.
Keep every AI-assisted output
grounded in your approved brand knowledge.
Brand MCP is rolling out in early access. Join the list, or talk to us about how a governed brand knowledge connection would work for your teams and partners.
Brand MCP is an Intentful product, currently in early access, that provides a governed brand knowledge connection for AI tools. MCP (Model Context Protocol) is a standard that lets AI applications connect to external tools and data sources. Brand MCP uses it to make a brand's current, approved knowledge available inside AI assistants, agents, and environments that support MCP connectors.
Approved users — internal teams, agencies, advisors, franchisees, partners, or field teams — connect the Brand MCP in the AI environment they already use. Once connected, their AI assistant can call the brand's approved knowledge when they ask for help with brand-related work: drafting, briefing, planning, summarizing, or answering brand questions.
Brand MCP is not an SEO product, not a public AI citation or ranking mechanism, and not a connector to all company data. It focuses specifically on the knowledge people are supposed to use when representing the brand. The brand controls what knowledge is available; connecting the MCP is an intentional act by an approved user or environment.
Brand MCP is also available as one of the components of the Intelligent Brand Suite. To join the early-access list or discuss how it would work for your organization, please contact Intentful.