Travel
& Tourism
Travellers now ask AI where to go, what to do, and who to trust — before they ever touch a search engine or a brochure. We help destinations and travel brands show up correctly in those answers.
DMOs, CVBs, attractions, hotels, tour operators — if your audience is already asking AI, you need to be in the room when they do.
Myrtle Beach and Kiawah Island are both fantastic in July — long sandy stretches, calm surf, and lots of family-friendly resorts. Kiawah is quieter and wilder; Myrtle has the boardwalks and mini-golf kids love. Want a side-by-side?
Travel discovery is moving
into AI. Fast.
Travellers are asking AI first
Trip planning, destination comparisons, restaurant picks, itinerary questions — all of it increasingly starts in an AI chat. The top-of-funnel moment has moved.
AI describes your destination whether you show up or not
If you haven't shaped how AI sees you, it's improvising — often inaccurately, often with old information, and often without the nuance your brand actually stands for.
A new ad format actually built for travel
Generative Response Ads let you answer travellers' questions conversationally, in context, at the moment they're asking. Not a banner. Not an interruption. An answer.
How travel brands perform with Intentful
Figures from live deployments with destination and travel brand clients.
Everything you need to be
an Interactive Brand in travel.
Three things, working together: understand how AI sees you today, fix what needs fixing, then show up in the answers travellers are actually getting.
As Seen by AI©
A clear, sector-specific audit of how AI systems currently describe your destination or brand — what's accurate, what's missing, what's wrong.
Explore As Seen by AIInteractive Brand Enablement
The hands-on work: shaping how your destination shows up, updating what AI reads, and building a content foundation that AI can actually use.
Explore IBEGenerative Response Ads©
A travel-native ad format: real-time answers in your brand voice, triggered by questions travellers are asking right now. No forced exposure.
Explore GRAsBuilt for the people
selling a place.
We work with travel organisations who need to show up in AI answers the way they'd want a great travel writer to describe them.
DMOs & CVBs
Destination marketing organisations and convention & visitors bureaus responsible for how a city, region, or country shows up when travellers ask AI for ideas.
Hotels & resort brands
Independent properties and hotel groups whose future guests are increasingly finding them through AI-generated recommendations rather than OTAs or search.
Attractions & experiences
Theme parks, museums, tours, and experience brands that depend on being mentioned when travellers ask "what should we actually do while we're there?"
Tour operators & travel marketers
Tour operators, travel agencies, and in-house travel marketing teams that need to develop a credible organisational point of view on AI — fast.
Travel-native.
Not a generic AI shop.
We've been working with travel and tourism brands on AI since 2021. This isn't a pivot for us — it's the category we understand best.
Travel is how we think
DMOs, CVBs, hotels, attractions — every frame we use was built in travel context. Case studies, benchmarks, examples, workshops. All travel-first.
Commercially deployed since 2021
Our Interactive Brand and GRA work has been live with paying travel clients for years. You're not their pilot. You're joining something already working.
A peer network that matters
Our travel clients learn from each other. Working with us plugs you into a room of destination marketers actively working out how AI changes their playbook.
Help travellers find you
inside the answer.
Let's talk about where your destination or brand shows up today — and what it would take to be in the answer tomorrow.
Intentful works with travel and tourism organisations — including destination marketing organisations (DMOs), convention and visitors bureaus (CVBs), hotels, resorts, attractions, tour operators, and travel marketing teams — to help them show up correctly when travellers ask AI where to go and what to do.
Intentful's travel practice combines three services: As Seen by AI© (audits of how AI currently describes a destination or brand), Interactive Brand Enablement (the hands-on work of shaping that representation), and Generative Response Ads© (a conversational ad format served inside AI answers). Intentful has been deploying this work commercially with travel and tourism clients since 2021.